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Tag: Profitability

Mission Statement

It hangs in the lobby, or in an Executive conference room, and maybe makes it into an All Hands meeting once in a while.  Regardless, they can often be anemic at best or hollow at worst.   But a well-crafted mission statement can infuse your organization with meaning, with purpose,

Certify, Staff, and Grow!

That’s the phrase that I close with in my email signature block and that I autograph books with at book signings.   It encapsulates everything I do as a professional; help military veterans achieve meaningful, lucrative post-military service careers.   And although, as a military veteran, I primarily speak to